A website your community can actually use.
Most small organizations don't have a website problem — they have a clarity problem. Visitors land on the page and can't figure out what you do, how to get involved, or whether you're still active. A Squarespace website build from Tend Well fixes that from the ground up — starting with structure and messaging before anything gets designed.
Common ProblemsThe signs your website isn't working for your mission.
❋ Your homepage tries to say everything at once.Programs, events, donation appeals, volunteer asks, leadership bios — all competing for attention above the fold. When everything is a priority, nothing is. Visitors leave confused instead of engaged.
What we do: Clarify your primary message so the homepage makes sense in seconds. One clear purpose per page. One obvious next step.
❋ Visitors can't figure out where to go.Too many navigation items. Pages that overlap in purpose. Dropdowns that lead to dead ends. Your community shouldn't need a map to find what they're looking for.
What we do: Simplify your sitemap, define clear page roles, and build a navigation structure that guides people forward instead of sending them in circles.
❋ People land on your site and leave without doing anything.Donate. Volunteer. Attend. Apply. Subscribe. Contact. When every page asks for a different action, none of them feel urgent. The next step should feel obvious — not overwhelming.
What we do: Align each page around one clear action so visitors know exactly what to do and feel confident doing it.
❋ Your site makes your organization look less credible than it is.Outdated content, broken links, inconsistent design, and a layout that doesn't work on mobile — these small things add up. People judge your organization by how your site looks and feels, especially on their first visit.
What we do: Build a clean, mobile-friendly site with current content, consistent design, and a structure that reflects the quality of the work you're actually doing.
What you getEverything you need to launch with confidence. Nothing extra.
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A focused, well-structured site built around your mission. Home, About, Programs or Services, Contact, and a Donate or CTA page — plus additional pages where they make sense.
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Your site will look right and work well on every device. Built with accessibility in mind from the start.
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Before any design decisions get made, we align on what your site needs to say and how it needs to be organized — so your team can explain what you do consistently, and your visitors understand it in seconds. Content clarity comes before visual polish.
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Contact forms, newsletter signup, donation links, and any other lightweight connections your organization needs.
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Page titles, meta descriptions, heading structure, and image alt text set up correctly from day one so search engines — and AI tools — can understand what you do.
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A video walkthrough of your full site, a simple guide for making updates on your own, and a domain connection so everything goes live cleanly.
The ProcessClear steps from start to launch.
We start with a short conversation to make sure this is the right fit. From there, I handle the strategy, structure, and build — with a private staging link so you can see progress as it develops. One to two revision rounds to get the details right, then a clean launch with a video walkthrough and a simple update guide.
You'll always know what's happening, what's needed from you, and what comes next.
Already have a website that technically works but doesn't actually help? Pages that were added over the years without a plan. A homepage that buries the important information. Forms that go nowhere. Content that's three staff changes out of date. You don't necessarily need to start from scratch — but you do need structure. This build process works just as well for organizations rebuilding as it does for those starting fresh. We keep what's working, simplify what isn't, and give you a clean foundation that your team can actually maintain.
Fixed scope. Fixed price. No surprises.
A clean, 5–7 page Squarespace website built around your mission and ready to manage on your own after launch. Includes messaging and structure guidance, mobile-friendly design, contact forms, newsletter signup, donation links, SEO foundations, domain connection, and a full video walkthrough and update guide.
Timeline: 3–4 weeks from kickoff. Price: $1,500 — fixed scope, no surprises.
Everything in the Core Build, plus CRM connection, volunteer intake or registration forms, donation workflow setup, and simple automations that keep information flowing without manual work.
Built for organizations that need their website and digital systems working together from day one.
Timeline: 4–5 weeks from kickoff. Price: $2,500 — fixed scope, no surprises.
Not sure which one fits? That's exactly what the fit check call is for — no pressure, just a clear conversation.
What clients say“Eric’s build was more helpful than I could have asked for— from getting the site up and running to setting me up for success in continuing on as my needs grew. Would be in a totally different direction without his guidance and assistance!”
— Jordan Brazinski, Worship and Communications Director, King’s Table Church
Let's build something that makes your mission easier to find, easier to understand, and easier to support.
Choose the build that fits your organization and fill out the short inquiry form. I'll follow up within one business day to confirm the details and get things moving.
A clean, 5–7 page Squarespace website built around your mission and ready to manage on your own after launch. Includes messaging and structure guidance, mobile-friendly design, contact forms, newsletter signup, donation links, SEO foundations, domain connection, and a full video walkthrough and update guide.
Timeline: 3–4 weeks from kickoff. Price: $1,500 — fixed scope, no surprises.