A clear process makes for a better website.

Most website projects feel stressful because they're vague. You don't know what's happening, what's coming next, or what's expected of you — so the whole thing drags on longer than it should and the result doesn't feel like what you asked for. This process is designed to fix that. Every step has a clear purpose, a defined output, and a specific ask — so you always know exactly where things stand.

Six steps from first conversation to a site your community can use.

  • Step 1 — Fit Check

    You fill out a short inquiry form describing your organization and what you need. From there, we schedule a 20–30 minute call — no pitch, no pressure, just a straightforward conversation to see if this is a good fit. If it is, you'll leave with a clear proposal, a fixed price, and a realistic timeline. If it isn't, I'll say so honestly and point you in the right direction.

  • Step 2 — Kickoff & Direction

    Once we're aligned, you fill out a short questionnaire about your organization, your audience, your programs, and your goals. Then we spend 60 minutes on a strategy call — mapping your sitemap, clarifying your messaging, and finalizing the plan before anything gets built. By the end of this step, we both know exactly what the site will include and why.

  • Step 3 — Content & Messaging

    This is the step most clients don't expect — and the one that makes the biggest difference. Before design begins, we get your content organized. You provide draft copy, rough notes, or existing materials. I organize, refine, and shape them into clear page-by-page messaging. Light editing and guidance are included. Full copywriting is not — but most organizations have more to work with than they think.

  • Two men sit at a small outdoor table, engaged in conversation, in front of a cafe with a sign advertising coffee. One man is elderly with white hair, the other is younger wearing a cap. The cafe has a door with the signs 'BAR' and 'KAFFE' and a person inside near the doorway.

    Step 4 — Design & Build

    With content and structure locked in, the site gets built in Squarespace. Clean layouts, your brand colors and fonts, mobile-friendly design throughout. You'll receive a private staging link so you can see the site as it develops — no surprises when it's time for review.

  • Group of young adults laughing and working together at a table with laptops in a library.

    Step 5 — Revisions & Refinement

    One to two structured revision rounds to get the details right. This step is for polishing — adjusting copy, tweaking layout, refining visuals. It's not for redesigning. Clear boundaries here are what keep the project on time and on budget for both of us.

  • Step 6 — Launch & Handoff

    Your domain gets connected, SEO basics are put in place, and everything gets tested before the site goes live. Once it's launched, you receive a video walkthrough of the full site and a simple written guide for making updates on your own. You won't be left wondering how to use your own website.

    Optional ongoing support is available after launch — no long-term commitment required.

By Design

Every step in this process exists for a reason. The questionnaire means the strategy call is productive. The content step means the design step isn't spent waiting. The revision rounds have boundaries so the project launches on time. It's not a rigid process — it's a respectful one. Your time matters. So does getting this right.

Start a Project

Here's what I'll need from you — and when.

  • A completed questionnaire covering your organization, audience, programs, and goals. Takes about 20–30 minutes.

  • Draft copy, existing materials, or rough notes for each page. Doesn't need to be polished — just enough to work from.

  • Consolidated feedback from your team within the agreed review window. One round of feedback, not an ongoing back-and-forth.

Clear expectations on both sides are what make this process work. You'll always know what's coming and what you need to have ready.

Two young men sitting on outdoor patio furniture, looking at a laptop, surrounded by other chairs and tables, with trees and a sunset in the background.
Person serving broccoli and cucumbers on a plate in a kitchen setting.

“My strengths lean toward connecting with people, not building websites. Having Eric on our team has freed me and my team to focus on the people we serve.”

— Lauren Clark, Executive Director, Tamarisk Community

The first step takes about five minutes.

Fill out the short form on the contact page and I'll follow up within one business day to schedule a call. No pitch, no pressure — just a clear conversation to figure out if this is a good fit.

Start the Conversation