I help small organizations build websites and systems that make their mission easier to share.
Nonprofits, churches, and community groups do meaningful work — but too often their digital presence doesn't reflect that. I started Tend Well because I kept seeing the same problem: organizations doing real, important work in their communities but hard to find, hard to understand, or hard to engage with online. That felt like a solvable problem.
How I workA few things that shape every project I take on.
Clarity before design
A good-looking website that nobody understands isn't actually good. I start every project by getting the structure and messaging right — who you're talking to, what you need them to do, and how the site should be organized — before any visual decisions get made.
Honest communication
You'll always know what's happening, what's coming next, and what's needed from you. If something is outside scope, I'll say so. If a timeline needs to shift, I'll tell you before it becomes a problem. No surprises.
Right-sized solutions
Not every organization needs a complex website or an elaborate system. Part of my job is helping you figure out what you actually need — and what you don't. Simple, well-built, and easy to maintain is almost always better than impressive and overwhelming.
Your team can use it
Every site I build gets handed off with a video walkthrough and a plain-English guide. The goal isn't just to launch — it's to make sure you're confident managing your own site after I'm gone.
A bit more about me
I'm a software developer based in North Carolina with nearly a decade of experience building digital tools, automations, and systems. Over the years I've worked on projects across a range of industries — but the work that's meant the most to me has always been with small organizations trying to do something that matters.
I've helped nonprofits get online for the first time, built systems that replaced hours of manual work, and handed off websites to teams who had never managed one before. That last part — the handoff — is something I take seriously. A website that your team can't update isn't finished. It's just a liability.
At the end of the day, every project I take on is about solving a problem — not just delivering a website. If your organization is harder to find, harder to understand, or harder to support than it should be, that's the kind of thing I know how to fix.
Want to work together?
I'd love to hear what you're working on.